Thursday, April 07, 2005

Adding Animation to your website

If you are going to use animation in your website, you need to ask yourself, “why do I want to have movement on my site, to catch someone’s attention, to sell a product or just because it looks cool.” All too often the answer is the latter. The best animation is built around an effective strategy that both conveys a message and makes the visitor take action. Just because you can use Flash does not mean you should. You should have clearly defined goals when you design your animation for your website.

Downtown Digital has a client, Salon Va Bella that wanted Flash in their website. The first thing we did was to engage the customer and ask the basic questions to determine if it was wise to add animation to the site or if it would just be “fluff.” In the end, the Downtown Digital staff came up with a beautiful Flash header that conveyed a relaxing spa/salon atmosphere that would attract customers

So, if you are going to use animation in your site you have to ask yourself some questions. Just adding animation on your website will not bring or retain a user. Define goals, set a baseline and gather metrics to see if what you are doing is working. If you have questions, ask us. Downtown Digital will always answer a question about good design techniques and principles.

Wednesday, April 06, 2005

Creating Compelling Navigation

For most sites, navigation is the key to a good user experience. If you have hard to read links, roll-over buttons that time out too quick, or too many nested links this may frustrate a visitor. Try to simplify your websites navigation. If you choose a horizontal navigation, make sure it serves the site well. If the user has to scroll "below the fold" the top horizontal nav may not be the wisest choice.

Try using .asp to build your navigation and of course you should be using CSS to make quick and easy changes to the nav on the fly. We rebuilt the Downtown Digital navigation after finding users were having a hard time getting to the web design and web hosting pages. Since Downtown Digital revamped the navigation, our customer retention rates have doubled and business is up 18%. If as simple a change as navigation look and feel is and the potential ROI, you should always revisit your site design and consult your metrics to try and enhance your user experience.

Downtown Digital will review your site for free and give you suggestions to make your site user friendly. We also offer Search Engine Optimization (SEO) strategies to get your site noticed.

Monday, April 04, 2005

Cheap, Affordable Web Hosting

Downtown Digital just launched our new prices!! Now cheap, affordable web hosting is available! We have doubled our web site hosting and kept the prices the same!! Search the web for affordable web hosting and we'll bet that Downtown Digital will have some of the best web hosting prices you can find.

If you are an Arizona business looking for cheap and affordable web site hosting, look no further, Downtown Digital has the web hosting plan for you!

If you need advise on picking an affordable web site host, contact us and we'll help you choose what's right for you even if you don't host with us. Web Hosting solutions in Arizona have never been easier.

Arizona web hosting

Choosing a web host can be an arduous task. In order to choose the proper web host for your web site you need to identify your needs and then choose accordingly. At Downtown Digital we provide 3 different web hosting solutions to fit most customers needs.

When choosing a web host, you can search for "cheap web hosting" or "affordable web hosting" and you will find that reading through the sites will give you a headache. There are 3 questions to ask when choosing a web host:

1) How much storage space do they provide
2) How many email boxes do they provide
3) What technology does the web host support ( ie. .NET, Apache, .ASP etc.)

Visit Downtown Digital and look at our hosting solutions. There is a simple grid to compare and a money back guarantee if you are not satisfied. You do not need to look any further for web hosting solutions.