Wednesday, April 06, 2005

Creating Compelling Navigation

For most sites, navigation is the key to a good user experience. If you have hard to read links, roll-over buttons that time out too quick, or too many nested links this may frustrate a visitor. Try to simplify your websites navigation. If you choose a horizontal navigation, make sure it serves the site well. If the user has to scroll "below the fold" the top horizontal nav may not be the wisest choice.

Try using .asp to build your navigation and of course you should be using CSS to make quick and easy changes to the nav on the fly. We rebuilt the Downtown Digital navigation after finding users were having a hard time getting to the web design and web hosting pages. Since Downtown Digital revamped the navigation, our customer retention rates have doubled and business is up 18%. If as simple a change as navigation look and feel is and the potential ROI, you should always revisit your site design and consult your metrics to try and enhance your user experience.

Downtown Digital will review your site for free and give you suggestions to make your site user friendly. We also offer Search Engine Optimization (SEO) strategies to get your site noticed.

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